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Commercial ATL Campaign | |||
| Lloyds TSB Commercial asked us to mirror their above-the-line press and radio campaign internally to promote awareness and understanding about the external marketing activity both within the network and among head office staff. We developed the folder pack to be used in the branch team talk session. We also produced a leather folder with accessories for the BCAs as motivational tools for use during interviews with customers, and novelty flyers for head office staff. |
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