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One-to-one with HBOS |
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"Each of the 60,000 brochures was unique, making |
We know effective communication is about much more than pretty pictures. Which is why we are more than just a design agency. Sometimes our up-to-the-minute technical knowledge and database management expertise is all our clients need to get the most out of their communications – whether to customers, journalists or, as was the case with HBOS, employees. We helped the bank move from a single mail-merged letter to a much more complex fully-personalised, 16-page booklet. Each of the 60,000 brochures was unique, and we made use of the latest data management technology to make sure everything worked. Every employee can tell exactly what he has earned over the last year – including salary, pension payments, share options and other benefits.
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