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First Great Western Local Lines |
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| "The team kept in close contact throughout the campaign development and were always on hand to suggest ways we could improve and add value" |
Proteus recommended a highly targeted campaign to help First Great Western encourage more people in Devon and Cornwall to travel by train. We gave the integrated media, direct marketing and website campaign a warm, local feel, targeting travellers within walking distance of the region’s railway stations, backed up with a four-page supplement in local newspapers. | |||
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