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Bristol Zoo Monkey Jungle Campaign |
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| "The campaign captured the spirit and personality of the animals that make the monkey jungle their home" |
Bristol Zoo Gardens chose Proteus to help promote the launch of one of its biggest investments in recent years. We devised a campaign for the ‘Monkey Jungle’ which captured the spirit and personality of the animals that make the jungle their home, without resorting to humanising them. Targeting the Zoo’s core membership and local audience, we recommended and placed media to generate optimum interest using TV advertising, direct mail, transport livery and billboard advertising. Our interactive team created more monkey madness in the form of a viral game, Banana Brain. |
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