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RBS Sharesave |
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| "Proteus are great to work with, they provide a comprehensive service which has proved invaluable to us. We consistently achieve successful response levels reaching 62%." | RBS group were looking to increase the relevance and uptake of its Sharesave scheme to more than 100,000 staff. In particular the bank was looking to target younger employees, who tended not to buy in to the long-term benefits of the scheme. We took a creative route which illustrated tangible benefits to saving within the scheme, encouraging staff to share in the success of the business. |
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