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NatWest Spread Trading |
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| NatWest Stockbrokers needed a creative campaign to launch their investment opportunities in Spread Betting and Contracts for Difference. More specifically, a direct mail piece and advertising campaign that would appeal to the financially experienced target audience. In reaching this target audience we used the Group’s Golf sponsorship to promote the product launches across the UK. Since launching the campaign, customer enquiries have doubled compared with previous activity. |
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