| Flu Fighters | ||||
| Proteus have just launched the first ever Flu Fighters Vaccination campaign on behalf of the European Vaccination Group. Targeting a UK wide audience, the brief involved a multi-channel approach to market with challenging timelines of a month to launch. Both the Flu Fighters campaign and the European Vaccination Group required websites that gave them visual synergy with bespoke functionality. From engaging the customer, answering questions, training staff, displaying news and capturing quotes the Flu Fighting site needed to perform on many levels. The campaign also involved direct mail, outbound calling, press advertising, PR and internal engagement pieces and initial responses show a very promising response rate. Visit: www.flufighters.org.uk Visit: www.evguk.co.uk |
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