Design trends for 2025

Everything we create at Proteus is informed by a strategic approach – right for brand, customer and at the right time. But we’re also keen to keep up with what’s hot in the design world.

2025 is shaping up to be a year of exciting trends. Here’s a few we’ve been watching recently. Swipe the images and read on to learn about each trend.

1. AI

The integration of artificial intelligence into the creative process has been on the rise, and 2025 will see this trend reach new heights.

Software such as Adobe have integrated the power of AI into their software tools. Not only have they created Firefly where users can create their own AI images using keywords from scratch, but another example is Adobe Illustrator where you can use text to vector to create shapes, patterns and vector graphics.

2. Inclusive Design

Inclusion and diversity will continue to be vital in 2025. Designers are creating visuals that resonate with diverse audiences, incorporating a broader range of cultural references, skin tones, body types, and accessibility features.

Inclusive design is not just about aesthetics; it’s about thinking beyond the ‘typical’ user and collaborating to include other people’s perspectives. Brands that prioritise inclusivity stand out and build deeper trust with their audiences.

3. Sustainability-Focused Design

With growing awareness of environmental issues, sustainability is influencing graphic design like never before. Designers are opting for eco-friendly practices, using earthy colour schemes, nature-inspired visuals, and recyclable materials in print design.

Brands are also leaning towards storytelling that highlights their commitment to sustainability. Infographics, logos, and packaging now often reflect this ethos, emphasising simplicity and ethical responsibility.

4. Maximalist Colour Palettes

While minimalism reigns in structure, colour is heading in the opposite direction. Maximalist colour palettes—vibrant, clashing hues that command attention—are making waves. Designers are pushing boundaries by blending unexpected colours, creating bold and energizing visuals.

This trend is especially popular in industries targeting younger audiences, such as fashion, music, and tech. It embraces fun and experimentation while challenging traditional notions of harmony.

5. Retro-Futurism

Nostalgia meets innovation in the retro-futurism trend. Inspired by visions of the future from past decades, this style combines vintage aesthetics with cutting-edge design techniques. Think bold typefaces, grainy textures, neon accents, and space-age motifs.

Retro-futurism is particularly appealing for brands looking to evoke nostalgia while staying forward-thinking. It’s a perfect blend of the old and the new, striking a chord with diverse audiences.

6. Neo-Minimalism

Minimalism gets a futuristic upgrade in 2025. Dubbed “Neo-Minimalism,” this trend focuses on clean lines, geometric shapes, and subtle gradients combined with striking typography. The emphasis will be on clarity and functionality, with a touch of sophistication.

Neo-Minimalism fits perfectly with brands looking to convey professionalism and modernity. Expect to see this style dominate corporate identities, app interfaces, and product packaging.

7. Variable Typography

Typography takes centre stage in 2025 with the rise of variable fonts. These adaptable typefaces allow for dynamic shifts in weight, width, and style, offering designers exceptional flexibility.

This trend supports the growing need for responsive design across digital platforms. Variable typography not only enhances readability but also opens up creative possibilities for animations and interactive text elements.

8. Hand-Drawn Elements

And lastly, as a counterbalance to the digital perfection dominating modern design, hand-drawn elements are making a comeback. Sketches, doodles, and handwritten fonts bring a personal, human touch to designs.

These elements are ideal for brands aiming to convey authenticity, creativity, and individuality. In 2025, expect to see more blending of digital precision with organic imperfections.