Flexing our creative talent to deliver a modern insurance and assistance brand.
Legal Protection Group offer innovative and market-leading insurance and legal protection services with a personal touch for the Legal Expenses, Assistance and Insurance markets. Our brief was to update their brand presence to better reflect their tailored approach and wide, evolving range of products.
Going back to basics, we worked closely with their team to identify brand values and characteristics, and to pinpoint what makes them different – their flexible approach. Also guiding them through the tricky process of renaming the brand to the more memorable and contemporary ‘lpg’.
We provided a bunch of standout print and digital assets to keep them on track, including a responsive website design, animated ads (which appeared in leading industry publications) as well as event banners, leaflets, a PowerPoint presentation and clean, simple brand guidelines.
