Creating a worry free travel campaign.
With over 3.3 million UK customers, Virgin Money is going from strength to strength, with its mission to make banking better. We were asked by the Virgin Money team to help them help their customers to travel worry-free, by making sure they had the right Travel Insurance in place, ready for their winter sun or snow adventures.
Armed with an award winning product, some great insight into what travel insurance purchasers look for, and a fantastic brand toolkit
We developed “Winter the way you want it”, a campaign designed to inform customers that wherever they go, and whatever they want to do on their holidays this winter, we have the right travel insurance product for them.
The campaign translated cross-channel running both in branch and online, and is so new – it’s too early for results.
