As we step into 2024, ensuring the prosperity of your business involves embracing key principles that go beyond mere niceties — they’re a necessecity in today’s climate.
While these themes may not be ground-breaking, overlooking them could inadvertently give your competitors an edge.
So, let’s delve into a few of the essentials.
1. Accessibility: Design That Works for Everyone
Design is not just about aesthetics; it’s about functionality. Recognising that people have diverse needs and face personal challenges is pivotal for effective communication and building stronger relationships with your audience.
There are existing guidelines on how to enhance Accessibility, Usability, and address Inclusion and Diversity in communications. Elements like decorative fonts, busy images, crowded layouts, flashy designs, or rapid animations must be scrutinised to ensure that content doesn’t alienate any sector of your audience.
We work hard to ensure the websites, interfaces, presentations, and other communications we design are developed with accessibility in mind from the start.
Contact us today to discover how we can tailor highly accessible solutions for your needs.
2. Humanising the Digital Experience: Personal Touches
In a world increasingly dominated by automation, where individuals risk becoming mere numbers on a screen, the value of personal touches cannot be overstated. These are intentional actions that cater to specific individuals and their unique experiences, fostering brand loyalty and enhancing customer satisfaction.
From personalised CRM emails and bespoke landing pages to warm client greetings and a carefully crafted brand tone of voice, there are a few ways to make people feel acknowledged and valued. Let’s explore together how personalisation can elevate your brand experience.
3. Sustainability: Greening Your Business for Success
As resource costs soar and the impact of consumption on our planet becomes more evident, both consumers and businesses are making conscious decisions to reduce waste and increase efficiency. Setting ambitious sustainability targets for 2024 is not just a choice; it’s a necessity for business success.
Consider simple yet impactful steps, such as:
- swapping outdated products for energy-efficient versions;
- embracing a paperless approach to reduce errors and boost productivity;
- developing agile websites that load instantly to minimise energy consumption;
- and adopting branding that doesn’t excessively use ink if printed.
Supporting environmentally-friendly causes is also a powerful way to align your brand with positive change.
Embarking on this sustainable journey can be as straightforward as making a pledge today and then collaboratively working out the logistics to ensure that your commitment is met.
Let’s take the first step together towards a greener, more sustainable future for your brand in 2024.
4. Working flexibility – working for the future
In the post-pandemic era, a significant shift in working styles has unfolded, with businesses increasingly embracing the idea of employees working from the comfort of their homes for a designated number of days.
This evolution not only caters to the convenience of employees, eliminating the daily commute, but also brings tangible benefits to businesses, such as reduced utility bills and the need for smaller office spaces. It can also result in increased productivity.
At Proteus, for most of the time, we work remotely where we are able to still be connected but also have a reduced impact on the environment. We share a hub office where we can meet up when we need to be together in person but work effectively and productively from our homes.
For computer-based roles, and with the right processes put in place, working from home can be a success story for your business, like it has been for ours. Consider a trial period or offer it as a company benefit if employee reached a performance target.
5. Tools of the trade – software is here to help
Capitalising on the latest software can give you a strong advantage over the competition. Tasks which would’ve taken hours or days to complete can be performed in seconds, that why it’s important to research accredited software which facilitate business needs.
Smart technologies and artificial intelligence have dominated over the last year or so, offering users efficient methods of completing tasks. You can start by googling the challenge you face and look at solutions which might be suitable.
At Proteus with an abundance of experienced people we can ensure whatever you’re doing in 2024 we have the right finely-tuned communication to reach your business goals. From new websites, campaigns to presentations and branding – we have you covered!
If you’d like our help in making things happen for your business, please get in touch:
Email: tellmemore@proteus-uk.com
Telephone: 0117 985 8888
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Need help being different?
Here at Proteus we like to make things happen. We use three steps to create a successful brand and blueprint:
- Gather insight
- Picture the future
- Find the difference.
Proteus work with you to understand your objectives, develop a clear proposition that differentiates you from your competitors and then plan, create and seamlessly deliver your communications. We do this by challenging preconceptions, and simplifying the complex while understanding how the latest technology and consumer behaviour trends impact your customers, and how they interact with your brand.
